Terms of Service — Never Behind

Never Behind — Terms of Service

Last updated: July 22, 2026

These Terms are an agreement between you (“you,” “your”) and Business Geeks, Inc., doing business as Never Behind (“Never Behind,” “we,” “us,” “our”), covering your use of neverbehind.com (the “Site”) and any audit you order from us through it (the “Services”).

By checking the acceptance box at intake, or by completing a purchase, you agree to these Terms. If you do not agree, do not order.

If you are ordering for a company, you confirm you are authorized to accept these Terms on that company’s behalf.

1. What we sell

We offer three tiers. All are one-time purchases. There is no subscription, no recurring charge, and no automatic renewal of any kind.

1.1 Free Snapshot — $0

You give us your business name, website, and email. We run an automated scan of how AI answer engines respond to a set of buyer questions relevant to your business, and email you the result. Free, no card, no obligation.

The Snapshot is provided as-is and as a courtesy. We aim to send Snapshots within a couple of business days, but the Snapshot carries no delivery commitment, and we may decline to run one, limit how many we run, or stop offering it at any time.

1.2 Mini Audit — $30

A multi-prompt scan of your site across AI answer engines, plus an auto-generated, ranked shortlist of the top three fixes we identify for your site specifically. Delivered by email.

We aim to deliver Mini Audits within a couple of business days. This is a target, not a commitment. Your refund rights under Section 9 apply until the Mini Audit is delivered, and for 14 days afterward.

1.3 Full AI Visibility Audit — $500

The Full Audit consists of the following work, performed by us:

a scan matrix of approximately 20 buyer questions across five AI answer engines (currently ChatGPT, Claude, Gemini, Perplexity, and Grok (xAI));
a hands-on review of your actual site content;
a citation-share benchmark against competitors you name; and
a written, prioritized remediation roadmap identifying what we recommend you fix, why, and in what order.

Delivered by email as a written report (the “Roadmap”).

Section 2 governs what this deliverable is and is not. Read it.

1.4 Engines and methods change

AI answer engines change constantly. The specific engines, question sets, and methods we use reflect what is current and useful at the time we perform your audit, and may differ from those listed above or described on the Site. We will deliver work of substantially the scope described; we do not commit to a particular engine remaining available or behaving consistently.

1.5 What we do not sell here

At these tiers we do not implement changes on your website, and we do not provide ongoing monitoring, retainer, or subscription services. These Terms cover only the three tiers above. Any other engagement requires a separate written agreement.

2. What you are buying: work performed, not results

This section is the heart of these Terms.

2.1 The deliverable is the work

What you purchase is our effort and professional judgment, applied to your site, delivered as the written work product described in Section 1. Your purchase is fulfilled when we deliver that work product. It is fulfilled whether the Roadmap tells you good news or bad news, whether you act on it or ignore it, and whatever happens afterward.

2.2 We do not guarantee any outcome

We do not guarantee, promise, warrant, or predict any result. Specifically and without limitation, we do not guarantee:

that any AI answer engine will cite, mention, recommend, or surface you;
any ranking, position, citation share, visibility score, or share of voice;
any traffic, leads, inquiries, conversions, sales, or revenue;
that following the Roadmap will produce any particular effect, or any effect at all; or
that results we observed for another business, including our own case study, will occur for you.

Why: AI answer engines are operated by third parties. We do not control them, we have no relationship with them, and they change their models, sources, and behavior without notice and without explanation. Anyone who guarantees you an AI visibility outcome cannot deliver on that guarantee. We will not make a promise we cannot keep.

2.3 The Roadmap is a recommendation, not advice you must follow

The Roadmap is our informed professional opinion about what we would prioritize. It is not legal, financial, tax, medical, or other professional advice. You decide what to do with it. Any change you make to your website is your decision and your responsibility, and you should evaluate it against your own business judgment and any other professional advice you rely on.

2.4 We do not touch your site

We do not receive credentials, we do not request access, and we do not make changes to your website at these tiers. You will never need to give us access to your site to receive what you purchased. If anyone claiming to be us asks you for site credentials or payment outside the Stripe checkout linked from neverbehind.com, it is not us — contact hello@neverbehind.com.

3. The 5-business-day delivery commitment (Full Audit)

We publicly commit: your Roadmap lands in your inbox within 5 business days. This is a commitment about our effort and our turnaround time — something we control. It is not, and must not be read as, a promise about results.

3.1 When the clock starts

The 5-business-day period begins on the first business day after both of the following have occurred:

your payment has cleared; and
we have the information we need to start — a working, publicly reachable website URL and an accurate business name (Section 4).

If the website you give us is unreachable, is not yours, is behind a login, or is not the site you actually want audited, the clock has not started. We will email you at the address you provided to tell you what we need. The clock starts when you supply it.

3.2 What “business day” means

Monday through Friday, excluding U.S. federal holidays, measured in U.S. Mountain Time.

3.3 If we are going to miss it

If we will not deliver within 5 business days, we will email you before the deadline passes with a revised delivery date. You may then either:

accept the new date, and we will deliver; or
cancel and receive a full refund under Section 9.

Your right to cancel for a full refund continues for as long as we have not delivered the Roadmap — whether or not we miss the deadline, and whether or not we manage to notify you. A missed deadline never leaves you stuck.

3.4 The limit of this commitment

Section 3 is our entire obligation regarding delivery timing, and a full refund is your sole remedy for a late or undelivered Roadmap. We are not liable for consequential losses arising from timing (Section 8).

4. Your responsibilities

When you order, you agree that:

Your information is accurate. The business name, website URL, and email you give us are correct, current, and yours to give. We audit exactly the URL you submit, so please double-check it before you send it. If the URL is wrong we may audit the wrong site — that isn’t a defect in our work, but if you catch it, email us right away and we’ll do our best to help.
You have the right to submit the site. You own the website you submit, or you are authorized by its owner to have it audited.
Your email address works. We deliver by email. If your address is wrong, or our email is blocked, filtered, or bounces, we have still performed. Tell us at hello@neverbehind.com and we will resend — but check your spam folder first.
You will not submit anything you shouldn’t. Do not put confidential information, personal data about other people, credentials, passwords, or regulated data (health, financial, or similar) in the intake form — including the free-text “Anything else?” field. That field is for context like competitors, questions, or target cities. Nothing more.
You are ordering for a business. The Services are for business use, not for personal, family, or household purposes.

5. Ownership

5.1 Your Roadmap is yours

On payment, you own the report we deliver to you. Use it, share it internally, hand it to your agency or developer, act on all of it or none of it. We place no restriction on your use of your own report.

5.2 Our methods stay ours

We keep all rights in the underlying methodology, prompt sets, scan tooling, scoring frameworks, report templates, and software we use to produce your report, along with anything we develop generally in the course of our work. You are buying a report, not a license to our system.

You agree not to resell, republish, or redistribute our report as a commercial product of your own, and not to use it to build a competing audit product. Using it to run your own business — including having your own vendors execute against it — is exactly what it’s for and is entirely fine.

5.3 What you give us

You keep ownership of your website and everything you send us. You grant us only the limited permission we need to perform and deliver your audit: to access and review your publicly available website, to run it through our tooling and third-party AI engines, and to produce your report.

5.4 Anonymized learnings

We may use aggregated, anonymized, non-identifying observations from work we do to improve our methods and our own published research. We will not identify you, your business, or your website in any public material without your prior written permission.

6. Acceptable use

Don’t:

submit a site you have no right to submit, or use the Services to audit, surveil, or target a third party without their knowledge;
submit unlawful, infringing, or malicious content, or content designed to harm our systems or our tooling;
scrape, probe, overload, reverse-engineer, or attempt to circumvent the Site, our tooling, or our bot protection;
resell, sublicense, or white-label the Services as your own; or
use the Services or the Roadmap to deceive AI answer engines, manipulate search results through prohibited means, or engage in any practice that violates a third-party platform’s terms.

We may refuse or cancel any order, and suspend access, at our discretion. If we cancel an order for any reason other than your breach of this Section, we refund you in full.

7. Disclaimer of warranties

In plain terms: we can’t promise the Site or an audit will be perfect, uninterrupted, or error-free, so — apart from what we specifically commit to in these Terms — everything is provided “as is.” The formal version:

Except as expressly stated in these Terms, the Site, the Services, and every deliverable are provided “as is” and “as available,” without warranties of any kind, express or implied — including implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, and any warranty arising from course of dealing or usage of trade.

We do not warrant that the Site will be uninterrupted or error-free, that our scans will be complete or free of error, that any third-party AI engine’s output is accurate, or that the Services will meet your requirements or expectations.

Third-party output is not our output. Our scans record what third-party AI engines said at the time we asked. Those systems generate inaccurate, inconsistent, and non-reproducible output as a matter of routine. A scan is a snapshot of what an engine said at a moment, not a statement of fact about your business, and running the same scan tomorrow may produce a different result.

8. Limitation of liability

In plain terms: if something goes wrong, there’s a limit on what you can recover from us — the specifics are below, and §8.4 explains why the limit exists.

To the maximum extent permitted by law:

8.1 No indirect damages. We are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, lost revenue, lost business, lost data, lost goodwill, or business interruption — even if we were advised such damages were possible.

8.2 Liability cap. Our total aggregate liability arising out of or relating to these Terms or the Services, on any theory of liability, will not exceed the amount you actually paid us for the Services giving rise to the claim.

8.3 Free tier. For the Free Snapshot, you paid nothing. Our aggregate liability for the Free Snapshot will not exceed fifty U.S. dollars ($50).

8.4 Basis of the bargain. These limits are a fundamental basis of our pricing. We could not offer a $30 audit or a $500 audit while carrying unlimited exposure to a buyer’s business results. You accept that allocation of risk in exchange for the price.

8.5 Carve-outs. Nothing in these Terms — including the caps in 8.2 and 8.3 — limits liability that cannot be limited by law, or liability for fraud or fraudulent misrepresentation, gross negligence, or willful misconduct, or for death or personal injury caused by negligence.

9. Refunds

Our full refund policy is set out in refund-policy.md and is summarized here. This Section is the operative text.

9.1 Free Snapshot

Nothing to refund.

9.2 Mini Audit ($30)

No questions asked. Email hello@neverbehind.com within 14 days of purchase and we refund you in full — whether or not we have delivered. You don’t have to explain, and we won’t ask you to.

9.3 Full Audit ($500)

Before we deliver your Roadmap: email hello@neverbehind.com and we refund you in full, no questions asked, for any reason or no reason. This right exists for as long as we have not delivered — including if we miss the 5-business-day commitment (Section 3.3).
After we deliver your Roadmap: the work is done and the report is in your hands. We cannot un-deliver it, so delivered Full Audits are not refundable — with one exception.
The exception — we didn’t do what we said: if we materially failed to perform the work described in Section 1.3 (for example, we audited the wrong site, or a described component is missing from your report), email us within 14 days of delivery, telling us what’s missing. We will correct or complete the work at no charge. If we cannot, we refund you in full.

What this exception is not: it is not a results guarantee. “The Roadmap didn’t get me cited,” “I disagree with the priorities,” or “I already knew some of this” are not failures to perform. The work was performed. See Section 2.2.

9.4 Processing

Refunds go back to your original payment method via Stripe. We process within 5 business days of approving; your bank sets its own timing.

9.5 Talk to us before you dispute

If something’s wrong, email hello@neverbehind.com. Our pre-delivery refund is unconditional and our $30 refund is automatic — there is almost never a reason to open a chargeback instead of emailing us, and emailing us is faster.

10. Payment

Payments are processed by Stripe. We never see or store your full card details. Your purchase is also subject to Stripe’s terms.

Prices are in U.S. dollars and exclude any applicable taxes. You are responsible for any taxes other than taxes on our income.

11. Privacy and email

Our Privacy Policy (/privacy) explains what we collect and why, and is part of these Terms.

Be aware: we use your email address both to deliver what you ordered (transactional) and to send you marketing about our services. You can unsubscribe from marketing at any time using the link in any marketing email, or by emailing hello@neverbehind.com. Unsubscribing from marketing does not stop transactional email — we will still email you your report and your receipt, because that’s what you paid for.

12. Changes to these Terms

We may update these Terms. The version in effect on the date you place your order governs that order — a later change never applies retroactively to work you’ve already bought. Material changes will be reflected in the “Last updated” date. Continuing to use the Site after a change means you accept the updated Terms for future orders.

13. Term and termination

These Terms apply from the moment you accept them until your order is fulfilled or refunded. Sections 2, 5, 7, 8, 9, 14, and 15 survive.

14. Governing law and disputes

These Terms are governed by the laws of the State of Utah, without regard to its conflict-of-laws rules. Business Geeks, Inc. is a Utah corporation.

Any dispute arising out of or relating to these Terms or the Services will be brought exclusively in the state or federal courts located in Salt Lake County, Utah, and both parties consent to that jurisdiction and venue and waive any objection based on inconvenient forum.

(Salt Lake County is Business Geeks, Inc.’s principal place of business — founder-confirmed 2026-07-15. The federal forum is the U.S. District Court for the District of Utah regardless of county, as Utah is a single federal district; the county governs the state-court forum.)

No arbitration. Disputes go to court under the venue clause above.

15. General

Entire agreement. These Terms plus the Privacy Policy are the whole agreement between us on this subject and supersede prior discussions, marketing statements, and representations. Where marketing copy and these Terms conflict, these Terms govern.
Severability. If a provision is unenforceable, the rest stands.
No waiver. Not enforcing something once doesn’t waive it.
Assignment. You may not assign these Terms without our written consent. We may assign in connection with a merger, acquisition, or sale of assets.
Force majeure. Neither party is liable for delay caused by events beyond reasonable control. This does not extend to third-party AI engines changing their behavior — that is a foreseeable, ordinary condition of our work, and Section 2.2 governs it, not this clause.
No third-party beneficiaries.
Independent contractor. We are an independent contractor. Nothing here creates a partnership, joint venture, employment, or agency relationship.

16. Contact

Business Geeks, Inc. (d.b.a. Never Behind), a Utah corporation 4627 W Flintlock Way, Herriman, UT 84096 Email: hello@neverbehind.com