Sample report

Summit Appliance Repair — AI Visibility Audit

Executive summary

When a Utah County or Salt Lake County homeowner asks an AI assistant who to call for appliance repair, Summit Appliance Repair shows up in 13 of 80 answers (16%). That number alone undersells what's actually happening — the breakdown is the finding.

Ask by name — "Summit Appliance Repair reviews" — and you show up 8 of 8 times (100%). The engines know exactly who you are. Ask anything else — best appliance repair in Lehi, who fixes a Samsung fridge, dishwasher won't drain, emergency repair today — and you show up 5 times out of 72 (7%).

That's a home-turf island. AI knows your name and it knows your home city, Herriman. Step outside that island — a different city, a specific brand, a symptom, an urgent need — and you disappear, and the engine hands the buyer to Lehi Appliance Pros, Wasatch Appliance Service Group, or one of four other competitors instead.

• Where you win: brand-name lookups (100%) and your home city, Herriman (3 of 4 "best in city" hits).
• Where you're invisible: every other service-area city, every appliance-brand query, every symptom query, every emergency query. 0% on brand-city (0/24) and emergency (0/8).
• The single biggest lever: your site's only published address is wrong — a California one — and you have no structured data telling AI where you actually operate. A low-effort edit that also stops AI confusing you with two out-of-state businesses that share your name.

The buyer-moment visibility breakdown

Each cell shows how you performed when that engine was asked that question.

By category

What AI actually told your customers

Not a score — the real words. Verbatim excerpts from the answers, for three of the moments that turn into a booked job.

"best appliance repair in Lehi Utah" — ChatGPT

"Lehi Appliance Pros — best overall pick. Local Lehi-area franchise serving Lehi and nearby cities…"

You weren't named.

"my dishwasher won't drain, who can fix it in Lehi" — ChatGPT

"Wasatch Appliance Service Group — 801-555-0132. Serves Lehi; specializes in Whirlpool, KitchenAid, Maytag…"

AI handed your customer a competitor's phone number. You weren't named.

"emergency appliance repair near me, who can come today" — Perplexity

"Metro Appliance of Salt Lake City also serves the entire Salt Lake County area (including Draper and South Jordan) and offers transparent upfront pricing."

Zero of the emergency answers named you.

Competitor landscape

Five names came up over and over across the 80 answers — these are who the engines send your buyer to instead of you:

How they win. Two playbooks, both aimed at your exact gap: Lehi Appliance Pros is a national franchise with a dedicated page per location, and The Repair Crew run a network of city-specific microsites — one purpose-built site per target city. That's precisely the pattern that wins your 0/24 brand-city and 0/8 emergency cells. You have neither today — no per-location pages, no per-city presence, and no structured data even telling engines which cities you serve.

Citation-graph diagnosis

For a local service business, the third-party directories an AI engine trusts matter as much as your own website. Here's what they're reading, and whether you're on it:

The pattern: you're not invisible off-site — you have real profiles on Yelp, Facebook, and Nextdoor. But those surface almost exclusively when someone already searches your name. You're absent from the three directories engines lean on hardest when a buyer is choosing between strangers and ready to book — Angi, Thumbtack, HomeAdvisor — a combined 55 citations across your 80 tracked answers, and none of them found you there. Worse, on Angi and BBB the engines pulled a different business with a similar name — a Colorado appliance company and an Idaho HVAC company.

Content-audit findings

Credit where it's due: you have 8 service pages, each carrying genuine FAQPage structured data and real answer-shaped copy — the exact format AI extracts to answer symptom questions, and most local competitors don't have it. It's just not connected to the rest of what AI needs to trust and place you. What's undercutting it:

The connection worth understanding: the wrong address isn't just an embarrassing typo — it's the direct cause of the Angi and BBB mix-ups above. With no correct, structured Utah address anchoring your business, AI has no reliable way to tell you apart from two other companies that share part of your name.

Prioritized remediation roadmap

Sequenced by what unblocks the next fix, not just by size.

The pattern worth naming: #1 and #2 are both edits to templates you already have — not new content. You could plausibly close the P0s in under an hour of focused work. #3 and #4 are where the real visibility gain sits, and they mirror exactly how your competitors built the lead they currently have.

Methodology: this audit runs 20 real buyer-intent prompts against the major AI engines and scores presence, citation, and prominence for every cell.